Marketing Audit

The Concept

A detailed evaluation of your company’s Sales and Marketing operation to determine its effectiveness in developing profitable business in today’s highly competitive environment.

The Marketing Audit will assess:

• Current / future strategies

• Personnel & competence levels

• Advertising / promotional activities

• Information flow and data retention

• Strengths and weaknesses

• Customer satisfaction analysis

• Interfacing with other departments

• Response to changing market conditions and competitor activity

The Conclusion

An analysis of your marketing strengths and weaknesses with recommendations to improve effective and profitable performance.

Companies successfully fulfilling all aspects of the Marketing Audit will be awarded an “Assessed Marketing Department Certificate” as proof of their competence.

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