Customer Perception

Customer Perception Programmes and Performance Monitoring

The Concept

Few companies have any real indication of how they are perceived by their customers.

Even less are aware of improvements that they must introduce to ensure total customer satisfaction, a growth in profitable sales and the ability to prevent loss of market share to the competition.

Customer perception programmes are designed to provide a detailed evaluation of your business - from your customers viewpoint. Each Customer Perception Programme is tailored to satisfy individual company requirements and will provide detailed, invaluable information and opinions on;

The Company - policies and strategies

Products - range, packaging, presentation

Distribution - on-time/correct deliveries

Documentation/administration

Sales Team - effectiveness, professionalism and customer care

Complaints - frequency and type

Marketing - advertising/brochures/literature

The Conclusion

The Customer Perception Programme will identify your strengths but, more importantly, areas of dissatisfaction that could lead to a loss of business.

Through consultation with your existing and potential customers we can develop a strategy to enable you to stay ahead of the competition and eliminate major areas of discontent.

An ongoing monitoring service is available on a regular basis to ensure that improvements in customer service are having a positive effect.

Becoming customer focused ensures you stay ahead of the competition.

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